Campaign imagery
One of two concepts presented to Columbia Threadneedle Investments.
This route explored the quiet trap of routine thinking. I developed a series of urban portraits, each person caught inside a bubble, paused mid-motion. The imagery leaned into subtle diversity and realism to reflect a wide range of investors, framed within the campaign’s central question: what if there’s more beyond the usual? All imagery made with AI.
This route explored the quiet trap of routine thinking. I developed a series of urban portraits, each person caught inside a bubble, paused mid-motion. The imagery leaned into subtle diversity and realism to reflect a wide range of investors, framed within the campaign’s central question: what if there’s more beyond the usual? All imagery made with AI.
Animated banner scamp
A storyboard concept showing the bubble slowly lifting, not bursting, to suggest clarity rather than disruption. Designed to build curiosity across a digital scroll.
Online ad variants
Three takes on the core idea, each pushing the theme in a different direction from understated to direct. Created to test tone, narrative angle and pacing within the wider digital rollout.
